Price it right – Consult with your Realtor – Realtors have the most information, ie Market Statistics (Sold Properties, Pending’s, Expired’s, Actives, absorption rates). This information is a powerful tool. When pricing a property, it must be within 5% of what BUYERS perceive its value to be. If it is overpriced, you may have Lookers, but no Buyers.
Condition it right – Aside from price, condition is the only other factor that one can affect. Having the condition just right is a very important element when getting your home to sell, so, my first advice again is to consult a Realtor … Realtors know exactly what Buyers are looking for and how to translate this into getting your property ready for the market. I can say from a statistical standpoint, homes that are turn key, or move in ready, sell the quickest and for the most amount of money. Ask your Realtor to give you a detailed list of items they’d suggest addressing. I never would advise a total renovation, however, don’t be quick to dismiss other updates a Realtor may suggest … ie, hardware & lighting improvements, paint, carpeting, and super cleaning. And make sure to ask your Realtor if their marketing plan includes a Professional Stager; many Realtors actually have staging already built into their listing program. Staged properties typically sell within 30 days and for 97% of the list price.
Location it right– Though there is virtually nothing you can do to alter the location of your property, what you can do is point out the positives of your location. Consult with your Realtor … your Realtor will no doubt market your home to the best of its advantage, whether you are in a Swim Tennis Neighborhood, walking distance to Marta, or in a great school district … whatever the case, always emphasize the positives of your location, and of course, minimize the negatives …
There is a Buyer for every property. Keep in mind the object of the game is find the Buyer that will purchase your home for the most amount of money, in the shortest amount of time, with the least amount of stress. Good luck and happy selling!